In 2014 it became certain that Ibiza was no longer just the electronic music party destination of the world. It became Europe’s number one jet-set summer destination, surpassing St. Tropez, Portofino, Porto Cervo and Marbella not only in numbers, but also in vivid lifestyle, celeb visits, food & an exceptional fashion culture.
Now every year things change and Ibiza goes up and down in popularity, one year Mykonos high-end tourist figures go up and the other year it is Ibiza’s figures again, but in the end we are comparing hundreds of thousands of travelers to Mykonos with millions of that go to the small island of Ibiza. So it remains one of the top chart luxury holiday destinations. Why?
First of all Ibiza diverses itself from all other destinations, since it's not just an island with class and charm during the vocational seasons. No, it has a history of pulling artists and intellectuals to the island, with a peek in the revolutionary hippie period of the 60's. In that time numerous artists, but also open-minded wealthy entrepreneurs found their sanctuary on Ibiza. These turned into the historical renowned hippies of Ibiza. Inspiring souls from all over the world. Little did many know that General Franco made sure also the open-minded Spanish people sought refuge on this island in his ruling period... Further back in time Ibiza was ruled by the Romans, but also Arabs, Catalans and even pirates! This all resulted in a melting pot of multi-cultural inspiring locals and the well-known vibrant atmosphere.
Unlike most other holiday locations Ibiza is alsol a year -round home to successful and creative expats from people from many nationalities. A place where Foreigners now account for 27% of the population, just like its neighbour island Formentera where even a higher amount of 37% of the population consists of foreigners. Together called: "Las Pitiusas", the Pine islands.
A delicious food culture, nature, lovely weather, the air of great freedom. Plus the mysterious stamp of magicness because of the third most magnetical place of the world: Es Vedra. Many facts that ensure Ibiza has become a brand on itself, a brand that matches with trendsetting hotels and high-end followers.
Major reasons to turn in to a market any self-respecting investor should not ignore. With its many attractive target groups wondering around, plus objects and commercial services that can be acquired for several price categories and amazing opportunities in ROI the Ibiza Investment Group gladly consults in their diverse portfolio of true opportunities on the island.
Famous investors that have taken the plunge:
Rafa Nadal, Pau Gasol, Christian Ronaldo and Enrique Iglesias engaged in several restaurants together such as Tatel and Zela Ibiza.
2 Michelin star chef Paco Roncero's started a huge dream which consists to be world’s most expensive restaurant Sublimotion
Lionel Messi bought hotel MiM Ibiza Es Vivé
And most recently Robert De Niro opened another Nobu Hotel, together with Hollywood producer Meir Teper, and celebrity chef Nobuyuki Matsuhisa.
Furthermore with her third beach club that opened in 2018 - Cathy Guetta has grown to be one of Ibiza's serial hospitality entrepreneurs.